An Australian pub has been slammed on social media for a campaign offering free drinks to women based on their bra size, with the tagline “the bigger the better”.
The pub, based in Adelaide, advertised an event on social media offering punters free drinks in exchange for their bras.
The post read: “Hanging your bra is uncomfortable, hang it up in the shed and let loose. That means you as well boys”.
Partygoers were told they would receive one free drink for an A cup, two for a B cup and three for a C cup, with “the bigger the better” chosen as the tagline for the event.
Bras were hung on the walls of the venue and a poster advertising the event pictured a teddy bear wearing a black bra.
People took to social media to criticise the campaign, which they called “misogynistic” and “disappointing”.
One person wrote: “It’s hard enough to keep drunk men away, then add the pressure of get ya bras off to the mix.”
The pub decided to pull the campaign based on the online response, sharing the news via its Facebook page. The post read: “We would like to address the concerns that have been raised regarding a recent social media post shared by our nightclub. We sincerely apologise for the fact that the post made some of our patrons feel uncomfortable and body-shamed as this was never our intention.
“Based on the feedback from our community we have canceled the promotion and are workshopping ideas for different promotions that promote a fun, safe and inclusive environment for all.
“Moving forward senior management will be reviewing all promotional activity to ensure that it creates an inclusive environment for all our patrons.
“Your feedback is valued and helps us to create the environment that both our staff and patrons love so suggestions are most welcome.”
This article was originally published by the drinks business and has been shared with permission.
